Objective: Shape a new, powerful and very modern spotlight on people, gestures and places of wine and of Zenato company. Revive those timeless values of Italian excellence as the bond with the land, the passion for work, the respect for tradition and the look toward the future.
Strategy: Design an event to communicate authentic wonder and involvement to anyone who comes into contact with Zenato and its history. A project of great impact to engage influencers and aggregate, operators and wine lovers.
Activation: VITE spotlight on the world of wine. Exhibition hosted by the most prestigious location in Verona, Palazzo Gran Guardia, alongside Vinitaly 2014. An innovative photographic exposition that looks at the world of wine with a fresh eye, not nostalgic and bucolic, through the lens of 13 students from the School of Photography Fondazione Studio Marangoni in Florence guided by photographer Edoardo Delille. The world of wine shows its modernity, thanks to an advertising technique that puts the spotlight on the authenticity of the gesture and the relationship of the body with the environment.
Result: 200 guests at the opening event, over 50 articles in the press, 5 tv services. Great feedback on Facebook and Twitter and engagement with customers and wine lovers of 65 countries of the world where Zenato is distributed. The success of the exhibition continued….in Montreal, Canada where it was hosted at the Italian Institute for Culture from December to January 2015.