Objective: Position Zenato wines into lifestyle to celebrate the marriage wine / bien vivre and place the multi-sensory experience of wine tasting in a positive aspirational situation.
Strategy: Identification and definition of partnerships where the consumption of the best
Zenato labels happens in association with exclusive and glamourous moments.
Activation: "Zenato at the court of the Borgias," a partnership with Vanity Fair at the renaissance festival for the launch of the TV series The Borgias. A multi channel collaboration which, in addition to the evening event in the presence of the cast and selected guests, was amplified on the different channels of the Condenast group.
Result: 300 guests at the event, including a selection of Zenato’s guests. Visibility of the partnership on GQ.it, Vogue.it, Glamour.it Vanity fair and engagement on Condenast social channels.