Objective: Support the generational passage of the restaurant; give resonance to the final consumer to the new management team; strengthen the visibility in Milan and give new impetus to the local customers.
Strategy: Consolidate firmly the concept and value of the LUOGO DI AIMO E NADIA, identifying it as the highest expression of Italian excellence of haute cuisine, with the merit of having built the Italian identity of cooking and food and helping to export this art throughout the world.
Activation: Proactive activity dedicated to the press office to maintain open and build a dialogue with all media, promoting articles on press and web, radio and television interviews and presence in guides and books, press release, one-to one meetings, editing of specific texts.
Result: Important articles, appearances in TV and radio and programs (RAI, Radio Popolare), books (e.g. presence. "The secret of great chef"- Il Luogo di Aimo e Nadia - Il Sole 24 Ore, "Beyond the Chef", Monographs of Identità Golose) involvement in editorial projects.