Objective: To be recognized in Italy and abroad as a deep connoisseur of the heritage of Italian cuisine and as modern ambassadors of its excellence.
Strategy: The cuisine is a universal and multisensory language: it communicates, aggregates and embraces all people of every age, gender, country, culture. The kitchen of Il Luogo di Aimo e Nadia is the fertile ground to grow a high level quality brand reputation and build partnership of excellence aimed at reinforcing identity and positioning.
Activation: Il Luogo di Aimo e Nadia as one of the protagonists in the role of speaker at the round table on food and as chef during the official press conference to launch the Swiss Pavilion at EXPO 2015.